advertising evaluation


advertising evaluation
рекл. оценка рекламы
Syn:

Англо-русский экономический словарь.

Смотреть что такое "advertising evaluation" в других словарях:

  • advertising evaluation — An attempt to measure the effectiveness of an advertising campaign. Generally this involves an assessment of the communications and sales effects of the advertisement as well as copy testing. This testing can be done before or after an… …   Big dictionary of business and management

  • Advertising management — articleissues advert=March 2008 context=March 2008 unreferenced=February 2008 Advertising is a management function. While advertising is the event, advertising management is the whole process a function of marketing starting from market research… …   Wikipedia

  • Comparative advertising — is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Comparative advertising, also known as ‘knocking …   Wikipedia

  • Militant Liberty: A Program of Evaluation and Assessment of Freedom — Militant Liberty; A Program of Evaluation and Assessment of Freedom   …   Wikipedia

  • Center for Drug Evaluation and Research — The Center for Drug Evaluation and Research (CDER, pronounced see der ) is a division of the FDA that monitors most drugs as defined in the FD C Act. Some biological products are also legally considered drugs, but they are covered by the Center… …   Wikipedia

  • holistic evaluation — An evaluation of an advertising or marketing campaign as a whole, as distinct from an analysis of the results of its constituent parts …   Big dictionary of business and management

  • Food and Drug Administration — FDA redirects here. For other uses, see FDA (disambiguation). Food and Drug Administration Agency overview Formed 1906 …   Wikipedia

  • Business and Industry Review — ▪ 1999 Introduction Overview        Annual Average Rates of Growth of Manufacturing Output, 1980 97, Table Pattern of Output, 1994 97, Table Index Numbers of Production, Employment, and Productivity in Manufacturing Industries, Table (For Annual… …   Universalium

  • marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… …   Universalium

  • U.S. Food and Drug Administration — Infobox Government agency agency name = Food and Drug Administration parent agency = logo width = 200px logo caption = FDA Logo formed = 1906 [cite web|url=http://www.fda.gov/centennial/|title=FDA Centennial 1906 2006|accessdate=2008 09… …   Wikipedia

  • Френдинг — (от анг. Friending) – добровольная связь, основанная на взаимном интересе, с учетом потребностей каждого из участников данной коммуникации[1]. Содержание 1 История развития 2 Задача Френдинга …   Википедия

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